SEO Recommendations
Actionable insights to improve your website's search performance.
1. Keywords with Low Ranking and High Impressions
Description
Focus on keywords that rank between 11th and 30th position in search results. These keywords have the potential to reach the first page (top 10) with minor improvements. Furthermore, among these, keywords with high impressions are recommended. High impressions mean many users are searching for that keyword, and an increase in ranking will significantly contribute to increased traffic.
Recommended Actions
- Perform a Google search for the identified keywords and analyze the content of top-ranking competitor sites. Identify areas where your content lacks comprehensiveness, expertise, or trustworthiness.
- Content Rewrite: Enhance your content to better meet user search intent. This includes adding relevant keywords, updating information, and revising for clearer expression.
- Title and Meta Description Optimization: Modify the title and description displayed in search results to be more appealing and clickable. It's crucial to include relevant keywords appropriately.
- Internal Link Enhancement: Increase internal links from relevant pages to the target page to improve crawler and user navigation.
2. Keywords with High Ranking and Low CTR
Description
Focus on keywords that rank in top positions (e.g., 1st to 5th) but have a lower-than-average Click-Through Rate (CTR). Being highly ranked means Google already values your content, putting you in a very advantageous position. However, if users are not clicking, it indicates they are choosing other sites in the search results. Improving this situation can significantly increase clicks and traffic while maintaining your current ranking.
Recommended Actions
- Re-evaluate Title and Meta Description: Check if your title and description are appealing and eye-catching in search results. Compare them with competitors' snippets.
- Utilize Rich Snippets: Consider implementing structured data to display attention-grabbing elements (rich snippets) in search results, such as star ratings, breadcrumbs, or FAQs.
- Verify Search Intent Alignment: Confirm if there's a mismatch between the user's search intent for the keyword and your page's content. If a discrepancy exists, revise the content or consider targeting a more appropriate keyword.
3. Hidden Gem Keywords with Low Clicks and High Impressions
Description
These are potentially high-demand keywords that are not yet optimized. "High impressions" means a large number of users are searching for that keyword, indicating a strong underlying need. However, "low clicks" suggests that even if your site appears in search results, there isn't a compelling title or content that makes users want to click. If your site is appearing but not getting clicks, it's likely that the search results as a whole are not adequately meeting user needs for that keyword.
Recommended Actions
- Create New Content: Thoroughly analyze user search intent and create definitive content. This could allow you to gain a first-mover advantage.
- Rewrite Existing Content: By adding information that fulfills the keyword's search intent to related existing pages or improving content structure, you can potentially improve both ranking and click-through rate simultaneously.
4. Detection of Unindexed Pages
Description
Among the pages listed in your sitemap, we check whether the latest pages are indexed by search engines and display the results. This helps identify pages that may not be discoverable by users through search, despite being part of your website structure.
Example of indexing status report showing recently modified URLs and their current indexing status
Recommended Actions
- Submit to Google Search Console: Manually request indexing for unindexed pages through Google Search Console's URL inspection tool.
- Check for Technical Issues: Verify that unindexed pages don't have technical problems such as noindex tags, robots.txt blocking, or server errors.
- Improve Internal Linking: Ensure unindexed pages are properly linked from other indexed pages on your site to help search engine crawlers discover them.
- Content Quality Review: Assess whether unindexed pages provide sufficient value and unique content that search engines would want to index.